Step 2: Business/Personal: Franchiseability

  • Industry (General vs. Specialized)
  • Competitive Analysis (Regional/National)
  • Point of Differentiation
  • Start-up Cost Analysis
  • Unit-level Economics Analysis
  • Seasonality
  • Keys to Duplicability (Total Training and Support Hours)
  • New Owner Certification, Grand Opening Training, and Ongoing Support
  • Leasing Specification Program (Location Availability)
  • Profile of Franchise Candidates (Net Worth, Personality Type: A Predictive Model, Career Experience, Transferable Skills)
  • Profile of Key Employee to Drive the Business (Chef, Mechanic, Hair Stylist)
  • Preferred Type of Ownership (Owner Operator, Manage-the-Manager, Husband-Wife Team, Investor)
  • Documentation of Marketing, Sales, Operational and Financial Procedures.
  • Growth Strategy (Corporate vs. Franchising)
  • Registered Trademark (Business Opportunity, Licensing, Franchising)
  • New Franchise Corporation (Asset Protection, Ease of Registration, Reduce Accounting Costs)
  • Strategic Expansion Plan (State, Regional, National)
  • Single Store, Area Developments, Regional Franchising, Master Franchising, International Franchising
  • Capital Formation (Franchisor Start-up)
  • Preferred Vendors, Suppliers
  • Outsource Services

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