Step 2: Business/Personal: Franchiseability

• Industry (General vs. Specialized)
• Competitive Analysis (Regional/National)
• Point of Differentiation
• Start-up Cost Analysis
• Unit-level Economics Analysis
• Seasonality
• Keys to Duplicability (Total Training and Support Hours)
• New Owner Certification, Grand Opening Training, and Ongoing Support
• Leasing Specification Program (Location Availability)
• Profile of Franchise Candidates (Net Worth, Personality Type: A Predictive Model, Career Experience, Transferable Skills)
• Profile of Key Employee to Drive the Business (Chef, Mechanic, Hair Stylist)
• Preferred Type of Ownership (Owner Operator, Manage-the-Manager, Husband-Wife Team, Investor)
• Documentation of Marketing, Sales, Operational and Financial Procedures.
• Growth Strategy (Corporate vs. Franchising)
• Registered Trademark (Business Opportunity, Licensing, Franchising)
• New Franchise Corporation (Asset Protection, Ease of Registration, Reduce Accounting Costs)
• Strategic Expansion Plan (State, Regional, National)
• Single Store, Area Developments, Regional Franchising, Master Franchising, International Franchising
• Capital Formation (Franchisor Start-up)
• Preferred Vendors, Suppliers
• Outsource Services